1. Information We Collect
Generally, two types of information are collected from Site visitors, Personal Identifiable Information and Non-identifiable Information.
Personally Identifiable Information is information provided by the user, including but not limited to: your name and residential or business address, and user names and passwords assigned to you as a part of registering to use the site.
Non-identifiable Information is tracking or browser information that may be automatically gathered when you visit the Site or open an email from HL, via cookies or otherwise, for example, IP address, browser type and the pages you visit.
2. How We Collect Information
A. Through the Registration Process:
When you become a registered user of the Site, we may gather the information you provided as part of the registration process, including but not limited to, first name and your zip code. We also obtain information regarding your interests as you tell us about your plans and goals for your property through your use of the Your Binder feature which you may set up as a part of the site.
B. Electronically Through Cookies and Other Means:
Cookies are small files that are sent and stored on your computer when you visit our Site or when you open certain emails from the Site that enable us to recognize your computer the next time you visit the Site. There are two types of cookies, Persistent Cookies and Session Cookies.
Persistent Cookie is a cookie that remains on your computer after you exit your browser and can be used by your browser on future visits to the Site or by third party vendors when you visit certain other websites in order to allow advertisers and content owners to improve your web experience. These cookies may be used to tailor ad content of other sites that you may visit in the future. They may also collect data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, and other clickstream data, none of which will include personal information about you.
Session Cookie is a cookie that is deleted from your computer once you disconnect from, or leave, our Site.
Other Means to collect information while you are connected to our Site include Web Beacons and Embedded Scripts.
Web Beacons are electronic images or a web programming code included in our web page that is used for several purposes, including but not limited to, counting visitors to the Site and counting particular articles viewed. Additionally, this code allows us to understand the time and date of when a user has opened an email and when he/she has utilized a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services. You may also disable our web beacons in our emails by turning images “off” in your email client (e.g., Outlook, Outlook Express). Please see your email client for more information.
Embedded Scripts are programming codes designed to collect information about your use of the Site, including links that you select. This code is only active while you are connected to the site and is deactivated or deleted thereafter.
C. Through Sales Made on the Site
: If you purchase products or services from the Site, the information you provide while completing your purchase is used to help us provide the product or service you purchased.
D. Contests and Sweepstakes:
Participation in contests and sweepstakes is voluntary and may require registration. Data you provide for promotions or contests on our Site, which may be sponsored by third parties, may include information about you and how to contact you and that information could be used by us or disclosed to third parties who have sponsored or otherwise contributed to the contest or sweepstakes.
E. Mobile Device Identifiers
: Certain mobile service providers identify mobile devices in a unique manner. If you access the Site through a mobile device or a mobile phone number is required for a feature on our Site, we may associate the mobile phone number to mobile device identification information.
3. How We Use the Information Collected
We use the information we collect to better serve you and to improve your experience on the Site and to improve the Site and to enable us to continue to deliver customized content on the Site. We may also use the information to bring to your attention content we believe might be of interest to you and to contact you for promotional or other purposes.
HL takes your privacy and your communications preference very seriously. We will not share or sell your email address or other personal information you may provide us in the course of using the site with anyone without your explicit consent.
If necessary, we will release Personal Information if it is appropriate to a) comply with the legal process; b) identify, contact or bring legal action against a party(ies), who cause (or we have a good-faith belief will cause) injury to HL, its employees, Site users or others; or c) otherwise protect the rights, property or personal safety of HL, its employees, Site users or others.
4. How We Secure the Information Collected
We are concerned about the confidentiality of your Personal Identifiable information and maintain security procedures and standards, which we believe are as safe as today’s technology reasonably permits, including the storage of your information on a secured server behind a firewall. We test these procedures and modify them as new technologies become feasible. Unfortunately, no data transmission on the internet is 100% secure and HL cannot warrant the security of information received from our Site or information you transmit to the Site.
5. Other Sites, Links and Advertising Banners
6. To Edit Information About You
You may view, edit, or delete information about you by following the instructions on the Site registration page after you log-in.
7. To Opt-In to Receive Information from Us
We utilize a strict Opt-In policy for receipt of HL newsletters or other online messages regarding products, services, and programs. If you later choose to opt-out, you can change your contact preferences by going to the Your Profile page after you log in and selecting the contact preferences page to elect the opt-out option.
8. Effective Date and Updates
National Association of REALTORS®
430 N. Michigan Ave.
Chicago, Illinois 60611
For California Residents
Individuals residing in California who have registered to use the HL Site may request information regarding HL’s disclosure of certain personal information to third parties for direct marketing purposes. All requests for this information must be submitted at firstname.lastname@example.org. Within thirty (30) days of receipt of the request HL will provide you with a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the preceding year together with the names and addresses of those third parties. Requests can be submitted no more than once per calendar year and must be submitted to the address set forth herein.