Russian DIY Revolution Embraces Mega-Markets

Apparently, the Russians are as concerned with curb appeal as we are. Middle-class Russians have long embraced the DIY revolution, spending $14 billion a year on home renovation material, equipment, and fixtures.

But instead of bargaining for toilets and tiles in traditional open-air markets, Russian home owners are joining the Western bourgeoisie and flooding expanding retail chains, according to The Moscow Times.

Overall Russian DIY sales are growing at 15% – fives times as much as sales in France, Spain, and Germany — while sales at DIY retail stores are climbing by 30%.

Growing paychecks and more stable real estate prices are fueling the migration from mom-and-pop stalls to mega-markets, which is most prevalent in Moscow but spreading to the rest of the country.

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